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Digital Marketing — Codar Tech Africa
School Of Product

Digital Marketing

Digital marketing is the process of bringing a product to market, positioning it effectively, and driving demand. It involves understanding the target audience, crafting messaging, creating go-to-market strategies, and working with sales, marketing, and product teams to ensure the product meets customer needs and achieves business goals.

200+ enrolled 13 weeks Beginner – Advanced English Physical + Virtual + Hybrid

About this course

Digital marketing is the process of bringing a product to market, positioning it effectively, and driving demand. It involves understanding the target audience, crafting messaging, creating go-to-market strategies, and working with sales, marketing, and product teams to ensure the product meets customer needs and achieves business goals.

What you'll learn

Practical, job-ready technical experience
Exposure to real-world industry workflows
Confidence in building modern digital solutions
Mentorship from experienced professionals
Collaborative and project-based learning experience
Strong foundation for career growth in tech
Portfolio projects that demonstrate your capabilities
Professional development and workplace readiness skills

Who this course is for

  • Career switchers — bankers, teachers, marketers wanting to enter tech
  • Primary/Secondary Students, NYSC corps members & recent graduates
  • University students wanting practical skills before graduation
  • Self-taught devs ready to formalise & level up their skills
  • Working professionals targeting remote/freelance income in foreign currency

Requirements

  • A laptop (Windows, Mac or Linux) with at least 4GB RAM
  • Reliable internet connection (3G, 4G, 5G mobile data is fine)
  • 10–15 hours per week to dedicate to learning
  • No prior coding experience needed — we start from zero

Course curriculum

13 weeks · 24 classes · 104 hours of live lessons · portfolio projects

  • Understanding the evolution of digital marketing

  • Key trends for 2025
  • AI Automation and Data driven marketing

  • AI powered tools for marketing

  • Case studues of AI success in digital marketing

  • The psychology of branding and consumer behavior
  • Creating a Unique value proposition

  • Brand storytelling and emotional engagement
  • Digital branding strategies Social media Website and Ads

  • Importance of data marketing decisions
  • Google analytics Facebook pixel and CRM integration

  • Understanding key performance indicator (KPIs)
  • AI driven predictive analytics

  • Advanced Facebook & Instagram Ads
  • Google Ads search display video & Performance max

  • AI Automation in ads optimization
  • A/B testing & campaign performance analysis

  • Test

  • AI generated content & human creativity
  • Advanced SEO voice search mobile first and AI SEO

  • Video marketing and AI enhanced video content
  • Email marketing automation & personalization

  • AI powered social media strategies
  • LinkedIn tiktok and emerging platforms
  • Influencer marketing and UGC ( User Generated Content)
  • Crisis management and online reputation building

  • Mapping out customer journey & funnel Optimization
  • Lead generation strategies
  • AI driven personalization in conversion
  • Retargeting and remarketing best practices

  • AI in chatbot marketing & customer engagement
  • Social marketing efforts with automation

  • Growth hacking strategies
  • The future of digital marketing Emerging trends & predictions

  • Exam

  • Submission of project

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Frequently asked questions

No. We start from absolute zero and build up gradually. As long as you can use a computer and you're committed to 10–15 hours/week, you'll succeed.

Both options are available. Pick from live online cohorts, our any of Physical campuses — It's the same content and certificate either way.

Yes. We offer part-payments — that can be split. Talk to admissions for tailored plans.

Yes, we provide internship and job placement support including CV review, mock interviews and direct introductions to several hiring partners. 85% of our graduates land a tech role within 6 months.
Enrollment

Complete your enrollment in 2 simple steps

  1. Select one of the payment plans and fill in your details
  2. Transfer the requested amount into the account number generated.
  3. NOTE: After payment, you’ll be issued an admission letter and receipt. You’ll then be assigned to a cohort, and your class schedule will be shared with you.
Important:

For your security, only transfer to the accounts generated through any of the payment plans. We will never ask you to transfer to a personal name. If unsure, call +(234) 809 779 6785, or call · +(234) 812 317 7763, or call · +(234) 708 228 1455, or · chat us, to verify or make enquires.

Registration Fee

One Week Access

Full One Week Access To All Our Facilities.

₦ 5,000 / one-off
  • 7 Days Full Access To All Our Physical and Virtual Resources
  • Globally Recognised Certificate
  • Access To Physical and Virtual Classes
  • Student Portal (LMS)
  • Job Placement Assistance
  • Internship Placement Assistance
  • Mentorship
Enroll Now
Popular
Installmental Payment

Monthly Access

Full One Month Access To All Our Facilities.

₦ 86,250 / monthly
  • Globally Recognised Certificate
  • Access To Physical and Virtual Classes From Any Location
  • Student Portal (LMS)
  • Job Placement Assistance
  • Internship Placement Assistance
  • Mentorship
  • Monthly Access and Support
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Full Tuition

Unlimited Access

Uninterrupted Access To All Our Facilities.

₦248,750 / one-off
  • Globally Recognised Certificate
  • Access To Physical and Virtual Classes From Any Location
  • Student Portal (LMS)
  • Job Placement Assistance
  • Internship Placement Assistance
  • Mentorship
  • Uninterrupted Access and Support
  • Access To Alumni Network Partners
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Not sure which learning plan is right for you? Our admissions team will help you pick the best fit based on your schedule, location and learning style. +(234) 812 317 7763 · Talk to admissions →

86,250
Enroll Now

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